A poster for Young Designer’s Exhibition by YuShu Chien.
To begin with, this poster all fits to design principle of clarity, consistency and simplicity. That is, the scene is really clean and clear to show the information of the time, the place and the price of this exhibition. In addition, the logo “Xin” is outstanding by designing based on Chinese calligraphy. Besides, it only uses two typefaces in this poster which makes it more stable – Helvetica in Chinese and Google Noto font in English. Moreover, it does not have other useless shapes, objects or words, making this layout look comfortable and prominent. Especially, Chinese characters have complex systems with diverse angles and direction, but the design makes a fantastic configuration resulting in great outlook.
Its well-distributed guideline shows the clear hierarchy of visual elements. To begin, the “Xin” is the first seen character as it almost takes half space of its view. The second important information about date and place are arranged at the left top corner because the way that human looking at something is from top to down, left to right. The designer does not try to make everything popped out. Instead, he distill the content and the visuals to the essential which follows design principle.
The designer use Chinese Calligraphy as a base to develop a whole new concept by twisting something straight. It makes “Xin” to be a brand new word as Xin means in Chinese. It is more vivid, vigorous and young.
Although it seems that it just black and white on its scene. But specifically, it has different grey level on it. The logo is black; date and place are dark grey; lastly, other information is grey. Which means, depending on differentiated importance, the designer utilize diverse grey level to represent it. Last but not least, the designer adds a gold stamp on this poster to make it interesting.